Privacy policy

Effective date: 1 July 2022

Mulberry Lane In-home Veterinary Care (‘Mulberry Lane’) respects your privacy. When it comes to your personal information, we believe in transparency. We’ve set out in our privacy policy what personal information we collect, what we do with it.

1.     Key terms

In our Privacy Policy, when we refer to ‘Users’, we mean our clients and potential clients who use our Services, including visitors to our sites.

2.     How does this Privacy Policy apply?

This Privacy Policy describes what we do with personal information that we collect and use for our own purposes such as your new client information, purchases of products, submitting questions, newsletter registration and information about how you use and interact with our Services. 

3.     Personal information we collect

We collect various personal information regarding you. This includes the following:

• Information you provide to register as a new Client, specifically, email address, first and last name, phone number, address, and details related to your pet.

• Information you provide to submit a question, specifically first name, phone number, email address, and your question.

• Information you provide to purchase products.

• Information you provide to subscribe to the Mulberry Lane newsletter, specifically email address.

• Information you share with us in connection to surveys.

• This website collects personal data to power our site analytics, including:

  Information about your browser, network, and device, Web pages you visited prior to coming to this website and your IP address. This information may also include details about your use of this website, including: clicks, internal links, pages visited, scrolling, searches and timestamps. We share this information with Squarespace and our website analytics provider to learn about site traffic and activity.

• Information we get from our partners to support our marketing initiatives, improve our Services and better monitor, manage and measure our newsletter or ad campaigns, such as details about when a partner of ours shows you one of our ads on or via its advertising platform.

4.     How we collect personal information

We collect various personal information regarding you or your device.

• You provide it directly by registering as a new client, submitting a question, or subscribing to the Mulberry Lane newsletter.

• When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Squarespace, so they can provide website services to us. We also share this information with Google Drive for storage.

• This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  Information about your browser, network and device, web pages you visited prior to coming to this website, web pages you view while on this website, your IP address. Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

• We receive some information from third parties such as completing surveys or purchasing products.

5.     How we use your personal information

We use the personal information we obtain about you for the following purposes:

• Provision of in-home veterinary services. The information you provide about you and your pet is used to set up new client/patient medical records or to allow you to purchase products.

• Communicating with you. Responding to any questions you might have about our Services by sending you emails.

• Surveys. Administer surveys.

• Promotion and education. Subscribers to our newsletter will receive an emailed newsletter about services, promotions and pet-related information of interest.

• Advertising. Analyze your interactions with our Services and third parties’ online services so we can tailor our advertising and marketing to what we think will interest you.

• Third-party relationships. Manage our vendor and partner relationships.

• Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.

We process your personal information for the above purposes when:

• Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time. 

• Performance of Services. We need your personal information to provide you with services and products requested by you.

• Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.

• Legitimate interests. We have a legitimate interest in using your personal information. For example, to operate our business and provide you with tailored advertising and communications to develop and promote our business.

 6.     How we share your personal information

 We share your personal information in the following ways:

• Service providers. We share personal information with our service providers that perform services on our behalf. For example, we use third parties to help us maintain our medical records, to send marketing and other communications on our behalf, and for data storage.

• Advertising. We share personal information with third parties in order to provide you with tailored advertising and to measure and monitor its effectiveness.

7.     Your rights and choices

• Information you provided on the website. You can access, update, change or delete personal information by contacting care@mulberrylanepet.com.

• Marketing and communications. You can also elect not to receive marketing communications by following the unsubscribe instructions in such communications.

8.     How we protect your personal information

While no service is completely secure, we are dedicated to keeping your personal information safe.

We maintain administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing, of the personal information in our possession. We employ security measures such as using firewalls to protect against intruders,

9.     How we retain your personal information

We retain personal information regarding you or your use of the Services for as long as needed to provide you with the Services.

10. Updates to this Privacy Policy

We’ll update this Privacy Policy from time to time to reflect changes in technology, law, our business operations or any other reason we determine is necessary or appropriate. When we make changes, we’ll update the “Effective Date” at the top of the Privacy Policy and post it on our site.

How to contact us

If you have questions or comments about this Privacy Policy or if you would like to exercise your rights and choices, please email us at care@mulberrylanepet.com.

Learn more about our Cookie Policy.